With eighty-five beautiful color photographs, Einkorn will introduce home cooks to a delicious ancient grain that can transform the way they eat for the better by adding more nutrition and flavor to the foods they love. This book also explores einkorn's history, unique genetics, and superior nutrient content, while sharing Carla's tips for using it to its full baking and cooking potential. Einkorn shares 100 delicious recipes for working with the grain and its flour in a wide variety of flavorful dishes, such as Yogurt Blueberry Muffins, Spinach Lasagna Bolognese, Neapolitan Pizza Margherita, and Soft & Chewy Ginger Cookies-as well as sourdough and yeasted breads like Classic French Boule and buttery Sweet Potato Rolls. Amazed by her daughter's health transformation, Carla became a champion of this little-known, nutrient-packed grain. Einkorn has remained unaltered for thousands of years, which allows many, including Giulia-who suffered from mood swings, asthma, and digestive problems-to eat wheat without symptoms. Carla Bartolucci came across it when searching for an alternative grain for her daughter Giulia, who was diagnosed with gluten sensitivity in 2008. The only wheat in existence that has never been hybridized or modified, einkorn grew thousands of years ago in the Fertile Crescent. Jovial is launching this summer with its 5 Wholegrain Einkorn pasta range at Whole Foods and in health food stores, and later with its Brown Rice pasta in September and White Einkorn pasta in February 2011.Discover the ancient grain with tremendous flavor that is a true gift for many who suffer from gluten sensitivity or choose to eat gluten free. “That further reinforces the provenance of the product while beautifully showcasing it,” Christou adds. The cartons also make effective use of die-cutting by integrating the windows into the design as a stalk of wheat. When ranged on shelf, the watercolor landscape continues seamlessly from carton to carton. In addition, the imagery reflects the authenticity of the Italian heritage of the wheat. Einkorn has remained unaltered for thousands of years, which allows many, including Giuliawho suffered from mood swings, asthma, and digestive problemsto eat wheat without symptoms. Such a playful design approach to the Jovial cartons, and the predominantly white background, help Jovial to stand out in a section of the store in which brown and natural-tone colors dominate. Carla Bartolucci came across it when searching for an alternative grain for her daughter Giulia, who was diagnosed with gluten sensitivity. “The cute and illustrative icons and light-hearted pack take the Jovial tone from the front to the back and sides of the pack.” This approach “reflects the playful nature of the brand, which balances with the more serious depiction of the provincial landscape,” notes Pearlfisher Creative Director Mark Christou. The package design brings the brand to life with the J in the Jovial brand name being slightly askew. View phone numbers, addresses, public records, background check reports and possible arrest records for Carla Bartolucci. “The illustration connects the consumer with the land, making the important connection between Old Word farming and artisanal quality foods, and this is at the heart of the Jovial brand.” “To me, Pearlfisher’s design is confident, natural beauty that stands out in a crowd without raising its voice,” Bartolucci explains. Carla Bartolucci, Euro-USA Trading president, says the visual approach perfectly captures the attributes of the brand. Pearlfisher was tasked with creating the brand identity, from naming to packaging to copywriting. So how does a newcomer brand grab consumer attention while sitting on the shelf amid a variety of serious and earthy-looking health-food brands? The package emphasizes the light-hearted Jovial name, with light graphic touches that shake up the category by presenting a feel-good brand for both consumer health and the environment. The brand reflects this mission with its “inherently good” tag line across all products. The mission of the Jovial brand is to develop delicious food for people with allergies, rediscover heirloom or ancient varieties of food, and offer products packaged in toxic-free materials.
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